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Fast-growing Social Audio App looking for a highly qualified User Acquisition Lead. Next-gen audio-based social platform, where we help users find like-minded people that are ready to engage and build lasting relationships.

Поделитесь с друзьями:

The platform efficiently facilitates users in sourcing and initiating genuine and meaningful audio calls. It already boasts a fully functional LIVE mobile application in AppStore.

Responsibilities:

• Working with product and marketing teams.
• Scale and optimize organic install campaigns through owned and operated channels.
• Develop and own the UA strategy.
• Create advertising campaigns and launch projects on Facebook Ads, Tik-Tok and other platforms.
• Conduct regular AB tests of creatives.
• Leverage your domain expertise, test design skills, stakeholder management, and creativity to develop an omni-channel, full funnel strategy.
• Develop comprehensive strategy to expand user acquisition by maximizing traffic, engagement and conversion.
• Successfully achieve key traffic and other performance metrics through development and implementation of segmentation, targeting and creative optimization strategies.
• Develop strategies to measure and improve overall search engine results, including SEO and paid search.
• Manage reporting and tracking of digital analytics to ensure results are achieved and strategies are optimized for maximum effectiveness.

Requirements:

• A minimum of 5 years of proven UA experience within the mobile apps industry.
• Technical background and/or deep understanding of automation, programmatic buying, analytics and machine learning with regards to UA.
• Verifiable track record of growing with the help of UA and managing budgets.
• 3+ years of hiring, building, and leading diverse, high-performance teams, with a variety of different experience levels and skillsets.
• Deep experience with A/B testing, incrementality testing, and sophisticated measurement techniques and attribution models.
• Innovative experience integrating hyper-efficient acquisition campaigns with sophisticated brand messaging and audience strategies.
• Rigorous creative testing methodology and ability to effectively partner with in-house creative team, in order to leverage creative to improve channel performance.
• Up-to-date knowledge of App Store guidelines and app trends.
• Expertise in SEO and paid search.
• Demonstrated leadership skills with experience managing a team.
• Strong problem solving and creative skills.
• You have multi-channel user acquisition experience, particularly in paid marketing channels.
• You’re adaptable and excited about contributing to a team that is moving fast and iterating constantly.

Our benefits:

• We offer a fully remote, results-driven work style. 
• Young, professional team.
• Work directly with the founders.