User Acquisition Lead

111222
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Fast-growing Social Audio App looking for a highly qualified User Acquisition Lead. Next-gen audio-based social platform, where we help users find like-minded people that are ready to engage and build lasting relationships.

The platform efficiently facilitates users in sourcing and initiating genuine and meaningful audio calls. It already boasts a fully functional LIVE mobile application in AppStore.

Responsibilities:

  • Working with product and marketing teams.
  • Scale and optimize organic install campaigns through owned and operated channels.
  • Develop and own the UA strategy.
  • Create advertising campaigns and launch projects on Facebook Ads, Tik-Tok and other platforms.
  • Conduct regular AB tests of creatives.
  • Leverage your domain expertise, test design skills, stakeholder management, and creativity to develop an omni-channel, full funnel strategy.
  • Develop comprehensive strategy to expand user acquisition by maximizing traffic, engagement and conversion.
  • Successfully achieve key traffic and other performance metrics through development and implementation of segmentation, targeting and creative optimization strategies.
  • Develop strategies to measure and improve overall search engine results, including SEO and paid search.
  • Manage reporting and tracking of digital analytics to ensure results are achieved and strategies are optimized for maximum effectiveness.

Requirements:

  • A minimum of 5 years of proven UA experience within the mobile apps industry.
  • Technical background and/or deep understanding of automation, programmatic buying, analytics and machine learning with regards to UA.
  • Verifiable track record of growing with the help of UA and managing budgets.
  • 3+ years of hiring, building, and leading diverse, high-performance teams, with a variety of different experience levels and skillsets.
  • Deep experience with A/B testing, incrementality testing, and sophisticated measurement techniques and attribution models.
  • Innovative experience integrating hyper-efficient acquisition campaigns with sophisticated brand messaging and audience strategies.
  • Rigorous creative testing methodology and ability to effectively partner with in-house creative team, in order to leverage creative to improve channel performance.
  • Up-to-date knowledge of App Store guidelines and app trends.
  • Expertise in SEO and paid search.
  • Demonstrated leadership skills with experience managing a team.
  • Strong problem solving and creative skills.
  • You have multi-channel user acquisition experience, particularly in paid marketing channels.
  • You’re adaptable and excited about contributing to a team that is moving fast and iterating constantly.

Our benefits:

  • We offer a fully remote, results-driven work style. 
  • Young, professional team.
  • Work directly with the founders.

 

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hr@digitalhr.ru