Перенесена в архив: Product manager CRO
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О вакансии
Scentbird is American company which offers a subscription to designer scents is looking for Product manager CRO (Conversion Rate Optimization).
You will work closely with stakeholders, designers and customers to improve lead-generation and sales conversion rates on Scentbird’s website through end-to-end management of the conversion optimization process.
You will report directly to the CPO of Scentbird.
What You’ll Be Responsible For:
- You have to love conversion optimization and know everything about it.
- Conduct internal planning meetings and lead the development of A/B & multivariate testing roadmaps that will lift conversion rates.
- Analyze results and identify successes, failures, and trends, and effectively communicate these findings to the leadership team.
- Conduct qualitative and quantitative research and analysis about users to feed testing,
- UX and content development.
- Coordinate and communicate with designers and developers to drive projects forward through design, development, QA and launch.
- Structure, build and track tests using Mixpanel, Google Optimize or other AB tasting tools.
- Work with analysts on “data-driven solutions” for a CRO team.
- Communicate new features to the customer support and our users.
- Relentlessly focus on delivering great experiences to our customers.
- Work with design, marketing, customer success to ensure customer delight.
- Understand user needs and behavior.
What We’ll Love About You (personality traits):
- You are a perfectionist, you always see opportunities how a product can be improved.
- You are curious and care deeply about customers.
- You love working in a small and lean team environment.
- You are scrappy and ok working with limited resources.
- You enjoy running many projects in parallel and can create a productive environment for your colleagues.
What You’ll Need to Have (required qualifications):
- 4+ years of experience in a role turning data into insights which become tests (or action) through analysis, creativity and communication with the following experiences:
- A/B multivariate testing processes and understanding of related statistical analysis.
- Use of site analytics and optimization software packages (e.g. Google Analytics,
- Optimizely, Mixpanel, CrazyEgg).
- Analysis of quantitative data (web metrics, revenue reporting, etc.) and qualitative data (surveys, screen recordings, etc.) to develop insights about the user.
- Experience running user research projects from start to finish (segmentation, usability, etc.).
- Developed business acumen to size different opportunities, articulate risks and trade-offs and prioritize.
- Track record of execution.
- English: Advanced.
Company offers:
- A chance to work in an international environment.
- Competitive base compensation and bonus program.
- Remote first
Send your CV to hr@digitalhr.ru or to Telegram: @DigitalHRAgency
