Lifecycle Marketing Lead

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The digital partnership platform dedicated to all things travel is looking for a proactive Lifecycle Marketing Lead to build, optimize, and deploy marketing and lifecycle campaigns.

For this position, we are looking for a leader who can retain customers and increase their loyalty. The ideal candidate will have expertise in bringing all product and marketing communications into a system to move the user through the funnel and accompany them at different stages of the lifecycle. You will create and optimize marketing campaigns to activate and retain customers, manage email and CDP.

What you’ll do:

  • develop and execute a lifecycle marketing strategy to increase nurturing, retention, and engagement;
  • create and implement personalized messaging across various channels (email, push notifications, messenger, etc.);
  • own campaign development, setup, QA and reporting to drive key business objectives (e.g., increase CR to paid user, upsell/cross-sell);
  • identify trends and develop new insights in customer communications, recommend/execute responses to optimize campaign performance, customer value and retention;
  • collaborate cross-functionally with other Marketing teams (Product Marketing, Content, Influencer, Demand Generation) Design, Product to deliver compelling new personalized customer journeys;
  • support initiatives like demand gen and influencer campaigns, product launches, and events by building cross-channel communication around each;
  • manage 1 direct report manager with opportunity to grow the team.

What we see a perfect candidate like:

  • 4+ years of experience in email or lifecycle marketing;
  • 2+ years of experience managing email or lifecycle marketing department;
  • experience owning all Communications and development of Campaigns;
  • experience as a Content Marketing Manager, Copywriter or similar role;
  • experience leveraging a complex marketing automation/CRM system. Ideal Mindbox;
  • deep knowledge in customer segmentation and list management;
  • highly effective working cross-functionally;
  • excellent communication in person and online who is an avid sharer of findings and actionable insights;
  • growth mindset, agile hands-on approach to work, ability to generate and test ideas;
  • data analysis and Business Intelligence skills;
  • customer journey mapping and customers segmentation skills;
  • fluency in English required;
  • basic knowledge of HTML is a plus;
  • experience working within a B2B or SaaS company — a plus.

What you can expect from us:

  • full-time employment, flexible schedule;
  • competitive salary;
  • healthcare.

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