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The company, which is part of French insurance group and is one of the global leaders in banking, credit, personal insurance and property insurance, in search of a Content Manager.

Поделитесь с друзьями:

Responsibilities:

• Develop content strategy aligned with short-term and long-term marketing targets;
• Create and publish engaging content for: website, Client document pack (documents, brochures), internal intranet (newsfeed);
• Edit, proofread and improve writers posts;
• Select & Manage pool of outsourced content writers (long reads. blogs);
• Optimize content according to SEO;
• Manage social media platform (FB, VK, Instagram);
• Develop an editorial calendar and ensure production;
• Ensure compliance with law (e.g. copyright and data protection);
• Stay up-to-date with developments and generate new ideas to draw audiences attention;
• Manage & regularly refresh Content toolkit;
• Design and implement User Scenarios for new website (collaboration with Digital Marketing manager, CX manager & UI leader. Focus on content, style and layout);
• Use content management systems to analyze website traffic and users engagement metrics;
• Propose content improvements to CX manager to optimize customer touchpoints.

Requirements / Experience: 

• Proven work experience as a Content manager;
• SEO optimized content experience;
• Basic technical knowledge of HTML and web publishing;
• Knowledge of SEO and web traffic metrics;
• Familiarity with social media;
• Excellent writing skills in Russian;
• Attention to detail;
• Good organizational and time-management skills;
• Readiness to participate or lead in cross-functional projects;
• Good command of oral & written English.

Send your CV on hr@digitalhr.ru