Перенесена в архив: Paid Customer acquisition specialist
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О вакансии
The company develops solutions for the b2b communication industry. It started as a small company in 2007, enabling its customers to maintain low latency and high-quality internet voice connections with their clients from all over the world.
Team is looking for an experienced customer acquisition specialist to work with paid channels for two different B2B communication solutions industry products (CCaaS & CPaaS).
What we see a perfect candidate like:
- Motivated & hungry for success and looking forward to joining a fast-growing company with international recognition.
- A structure addicted person with a high accountability extent.
-
Creative and have an entrepreneurial spirit dedicated to searching for solutions, not
avoiding mistakes. -
A strong communicator with a can-do, positive attitude and a strong desire to get things
done.
-
You provide arguments based on data and analysis and expect your colleagues to do
the same way.
What we require from a candidate:
- Fluent English verbal and written communication skills.
- 5+ years of hands-on experience in managing paid customer acquisition channels.
- Understanding paid customer acquisition specifics with proficiency in Google Adwords, Google Tag Manager, and Google Analytics. Certification is preferred.
- Proven track record in b2b online marketing, previous experience of managing several markets is a plus.
Tasks you will do in:
Three months:
- Understand how the company works from the inside and its actual CCaaS product-market fit. Immerse yourself in the industry specifics and the customer acquisition challenges we're facing.
- Deep dive into analytics: learn how we work with data; prepare a task for implementing correct ad tags in Google Tag Manager and social networks pixels, ensure they work properly.
- Audit previous paid customer acquisition initiatives, identify growth hypothesizes, prioritize them & initiate validation process. Reach positive ROAS.
- Hypothesis-based test launch of non-brand Google Search campaigns after the first month for tier-1 markets oriented to growth.
- Together with the Product & Dev teams, develop a landing page for paid traffic.
Six months:
- Build customer acquisition funnels for paid channels and monitor effective budget spend.
- Collaborate with content and design teams to develop killer creative assets for Facebook and LinkedIn.
- Develop and execute customer acquisition strategy for the second company product (CPaaS).
- Constantly search for other channels of sales opportunities to meet and exceed target KPIs.
During the whole year:
- Lots of analysis and searching for customer behavior insights.
- Development and optimization of customer-facing content.
- Collaborate with the analytics team to find new insights from data.
- Recruitment and management of the team required for systematic search and testing of new acquisition channels.
What you can expect from us:
- Competitive compensation and benefits package.
- Friendly working environment open for sharing of your ideas and ready to provide you everything required for result and growth.
- Tolerant attitude towards mistakes and experiments.
- A nicely-located new spacious office within walking distance from the metro station.
- Top-notch work equipment for your needs.
- Free lunch and healthy snacks every day.
- Medical/life/travel insurance via Allianz.
- Flexible work schedule, the ability to work remotely.
- A team of talented and fun colleagues from more than five countries.
- Opportunity to enroll in an educational program from top world universities for top performers.
- Referral bonus program.
Присылайте резюме на hr@digitalhr.ru или в Telegram: @DigitalHRAgency
