Перенесена в архив: Email producer
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An American monthly subscription service for perfumes and colognes is looking for a Email producer. The company has existed since 2014 and is constantly growing!
Tasks:
- Write expert code (e.g. start-from-scratch hand-coding of new elements vs changing out content between tags): HTML, CSS, and familiarity with, or hunger to learn, AMP (alternative text/x-amp-html MIME part containing AMP HTML markup that sits beside the usual text/html and text/plain parts).
- Responsive formatting + Amazon Alexa verbal readability.
- Create scalable dynamic content logic using our ESP's templating language and connecting to our backend data systems; build flexible layouts that accommodate inclusion of variable data like customer profile information from our CRM or a different png image based on directions from our machine learning algorithm.
- Troubleshoot existing HTML to recommend improvements + develop methodology to organize code pieces and train the team.
- Engage in a fruitful two-way dialogue with the creative/content team: translate design comps/ideas into bulletproof code to power engaging email experiences, but also let your thirst for innovative executions provide the creative team new parameters to design within.
- Showcase your development ideas via simple mockup or wireframe to explain to the team.
- Slice & convert PSD files.
- Assemble email components in ESP.
- Use Email on Acid and/or Litmus to preview & test designs among devices, browsers and mail clients; QA email proofs.
- Ensure utilization of deliverability best practices and compliance of content submitted is correct and follows brand standards, privacy, spam regulation (CAN-SPAM), web accessibility/ADA compliance, etc.
- Create audiences within ESP segmentation tools or import targeted lists; versioning/creating control groups as necessary.
- Schedule and deploy email campaigns.
- Partner with internal stakeholders and/or vendors on projects to meet target deadlines; excellence in project management skills required; familiarity with PM tools such as Jira, Smartsheets, etc.
- Proactively raises concerns to email team members and/or management if issues are encountered that require further analysis or support.
- Makes recommendations to facilitate the highest rates of deliverability and engagement to email audiences.
- Analyzes the technical capabilities of the email tools, technologies, and interfaces and makes recommendations for improvement. Leverages email tool queries/reports to troubleshoot problem areas and to determine reasons for non-optimal email delivery.
- Measures and analyzes email channel KPIs on a weekly and ad hoc basis, and provide recommendations to executives on opportunities to improve the email performance.
Requirements:
- BA/BS degree or equivalent.
- 3+ years of Email Design and Development.
- Knowledge of: Photoshop (InDesign/Dreamweaver a plus), HTML5, CSS3, and AMP.
- A strong understanding of adaptive, interactive, mobile first-design and usability principles.
- Experience with Iterable, Klaviyo or other first-tier enterprise ESP.
- Familiarity with Google tags and W3C standards and specifications.
- Experience with version control systems.
- Exceptionally high attention to detail, maintaining design integrity during the build process.
- Fluent English.
What You’ll Love About Company:
- Competitive base compensation.
- Bonus program.
- Paid Time Off and Work From Home.
- A fun, creative and energetic work environment.
Присылайте резюме на hr@digitalhr.ru или в Telegram: @DigitalHRAgency
