E-mail маркетолог

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The company develops solutions for the b2b communication industry. It started as a small company in 2007, enabling its customers to maintain low latency and high-quality internet voice connections with their clients from all over the world.

Team is looking for an e-mail marketing specialist to maintain strong communication for two different B2B communication solutions industry products (CCaaS & CPaaS).

What we see a perfect candidate like:

  • Motivated & hungry for success and looking forward to joining a fast-growing company with international recognition.
  • Go-getter and goal-oriented person with positive attitudes and a strong desire to get things done.
  • Adept problem solver who exceeds objectives and constantly improves professional methods.

What we require from a candidate:

  • Advanced English communication skills.
  • 4+ years of hands-on experience in email marketing.
  • Deep knowledge and experience with sender and automation platforms.
  • HTML/CSS.
  • Understanding of B2B email marketing peculiarities. Previous experience of working in
  • several B2B products required, communication industry preferred.
  • Proven track record in developing effective email marketing assets with project management details and actual results.

Tasks you will do in:

Three months:

  • Understand how the company works from the inside and its actual product-market fit. Immerse yourself in the industry specifics and the customer behavior.
  • Audit previously developed product mailing activities.
  • Develop product email marketing backlog.
  • Undertake deep competitors' email communications research.
  • Choose an automatization platform for fast and flexible customization, embedding new features and metrics monitoring.
  • Initiate development of email marketing strategy for both company products.
  • Ensure email campaigns success objectively evaluated by key metrics.
  • Together with the product & acquisition teams, develop and implement welcome.

Six months:

  • Provide customers deep knowledge about product updates & new features.
  • Build email marketing processes that would afford clarity and transparency for high-quality assets development.
  • Build system processes for permanent split tests & upgrade the content quality.
  • Complete email marketing strategy and revise it upon results.

During the whole year:

  • Lots of analysis and searching for customer behavior insights.
  • Increase metrics like delivery, open & click-through rates for active chains.
  • Create new regular email chains to build loyalty, drive sales, and increase the customer lifetime value.
  • Constantly search for new ways to enable the sales team to close deals and support the upselling cycle.
  • Collaborate with the design, product & sales teams to find new insights and growth points.

What you can expect from us:

  • Competitive compensation and benefits package.
  • Friendly working environment open for sharing of your ideas and ready to provide you everything required for result and growth.
  • Tolerant attitude towards mistakes and experiments.
  • A nicely-located new spacious office within walking distance from the metro station.
  • Top-notch work equipment for your needs.
  • Free lunch and healthy snacks every day.
  • Medical/life/travel insurance via Allianz.
  • Flexible work schedule, the ability to work remotely.
  • A team of talented and fun colleagues from more than five countries.
  • Opportunity to enroll in an educational program from top world universities for top. performers.
  • Referral bonus program.

 

Присылайте резюме на hr@digitalhr.ru или в Telegram: @DigitalHRAgency

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